The Law of the Jingle
When in doubt, follow your jingle. I don’t think Popeye’s, Sara Lee, or Dunkin Donuts will mind the free advertising, although I only purchase one with any regularity. (Sorry, no points for guessing which one; I don’t want to jinx the other two.) I’m old enough to remember advertising snippets like “LSMFT”, “Thanks; I needed that”, and “Send your sinuses to Arizona.” Yes, I’m officially old. Deal with it.
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